This collection is for the fans who root against Boston–because some cities just make it easy. Whether it’s the banners, the accents, or the constant reminders of past glory, this rivalry isn’t about hating — it’s about refusing to pretend it doesn’t get old. Soft tees. Comfortable hoodies. Structured trucker hats. Built for long seasons, familiar matchups, and watching Boston lose as often as possible.

For the love of the game. And the hatred of Boston.

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Unfriendly Rivalry’s anti-Boston collection features premium professional sports rivalry apparel, including unisex t-shirts, hoodies, and hats designed for comfort, durability, and game-day wear.