This collection is for fans who root against Montreal because some rivalries are stronger than excuses. Whether it’s the constant references to history, the reverence for banners from another era, or the belief that nostalgia counts on the scoreboard, this rivalry isn’t about hating — it’s about living in the present. Soft tees. Comfortable hoodies. Structured trucker hats. Built for long seasons, packed arenas, and watching Montreal look back while the game moves forward.
For the love of the game. And the hatred of Montreal.
Unfriendly Rivalry’s anti–Montreal collection features classic professional hockey rivalry apparel, including unisex t-shirts, hoodies, and hats designed for comfort, durability, and game-day wear.