This collection is for fans who root against Toronto because some rivalries don’t need reinvention — they need perspective. Whether it’s the endless hype cycles, the annual declarations of a new era, or the belief that attention should count for something, this rivalry isn’t about hating — it’s about understanding the difference between legacy and results. Soft tees. Comfortable hoodies. Structured trucker hats. Built for long seasons, patient fan bases, and watching Toronto convince itself this time is different.
For the love of the game. And the hatred of Toronto.
Unfriendly Rivalry’s anti–Toronto collection features classic professional hockey rivalry apparel, including unisex t-shirts, hoodies, and hats designed for comfort, durability, and game-day wear.