This collection is for fans who root against New York — because everyone outside the city gets tired of hearing about it. Whether it’s the headlines, the hype, or the assumption that the world revolves around them, this rivalry isn’t about hating — it’s about pushing back on the noise. Soft tees. Comfortable hoodies. Structured trucker hats. Built for long seasons, familiar matchups, and watching New York come up short under the brightest lights.

For the love of the game. And the hatred of New York.

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Unfriendly Rivalry’s anti–New York collection features premium professional sports rivalry apparel, including unisex t-shirts, hoodies, and hats designed for comfort, durability, and game-day wear.