This collection is for fans who root against St. Louis because some rivalries aren’t fueled by allegiances, but by what’s right and wrong. Whether it’s the insistence on “doing things the right way,” the quiet confidence that comes from selective memory, or the belief that “class” should count as much as titles, this rivalry isn’t about hating — it’s about unwarranted superiority. Soft tees. Comfortable hoodies. Structured trucker hats. Built for long summers, tight division races, and watching St. Louis claim ultimate relevance no matter their place in the standings. 

For the love of the game. And the hatred of St. Louis.